ADVISING

  • Effectively use the Web as a tool of influence to complement or strengthen existing instruments
  • Implement, evaluate and improve online capabilities for influence or mobilization
  • Train managers and their teams on emerging issues in the realm of online opinion

ONLINE MONITORING AND STUDIES

  • Undertake qualitative, sector-based monitoring on targeted Web- related issues in an international context (drawing on internal capabilities in English, French, Chinese, Russian and Arabic) with a  focus on deciphering accumulated information in light of local  cultural factors and the online landscape
  • Conduct online image audits and progressive mappings of the presence and links between key actors (media outlets, influencers, etc.) and stakeholder communities
  • Observe the competition and particularly aggressive communities (political extremists, religious fundamentalists, militant activists, etc.)
  • Create, disseminate, and promote reports to defend ideas and sustain influence campaigns

PUBLISHING CONTENT ON ONLINE INFORMATION HUBS

  • Spread convincing and informative messages to help improve understanding or leverage information through strategic information hubs
  • Create original, viral multimedia content
  • Organise a dense network of content by modifying the form, angles and arguments according to the target platforms/audience
  • Dilute, nuance, and balance negative content
  • Optimise and monitor strategic Wikipedia entries

EXPERT-DRIVEN MEDIA SOURCES

  • Create and edit a media of reference on a given subject in order to influence online communities
  • Control a substantial portion of information produced and consulted surrounding a strategic question online
  • Maximize visibility on search engines and social networks
Law 9

THIRD-PARTY PUBLISHING

  • Define and apply an editorial line while writing content and optimising its online visibility
  • Assist with drafting documents (ghost writing, research, review, proofing, publishing and dissemination)
  • Mobilise subject matter experts to solicit studies and data
  • Frame the public debate around specific ideas and arguments

FIGHTING ONLINE PIRACY

  • Map online networks for pirated content (darknet, streaming, etc.)
  • Define a anti-piracy strategy complete with a range of responses: legal avenues, economic intelligence, influence, lobbying, communications, digital interventions  and tactics to confuse and dissuade content pirates
  • Define primary indicators to permit the analysis and tracking of how various forms of piracy evolve and what impact business responses can achieve
  • Publish studies on content piracy and counterfeiting to inform policy debates and alert the wider public
Law

MOBILISATION, ACTIVISM AND COUNTER-ACTIVISM

  • Create, drive, and influence opinion makers
  • Disseminate ideas and mobilise support through phone and e-mail campaigning
  • Organise fundraising campaigns and manage online recruitment operations
  • Create and promote online petitions and surveys
  • Counter online opposition (consumers, diaspora, activists, competitors, etc.)
  • Map online counterfeiting networks (darknet, torrents…) and discourage Internet users from accessing them

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